Nike x Miami Dolphins

“Can I Kick It?” is a Nike-sponsored content series created in partnership with the Miami Dolphins, celebrating the intersection of athlete identity and sneaker culture. As Creative Director, I led the development and execution of the series, from concept to production, crafting a tone and aesthetic that felt fresh, conversational, and rooted in style. In each episode, we sit down with Dolphins players to explore their personal Nike collections and dig into what makes their favorite sneakers meaningful. It’s not about performance, it’s about self-expression, nostalgia, and the details that define their off-field style. Set in a clean, editorial environment with a lifestyle-forward approach, “Can I Kick It?” gives fans a more intimate, authentic look at the players behind the helmets, through the lens of sneaker culture.