F1 Miami GP

In collaboration with Hard Rock Hotels, F1 Miami needed a visually striking and culturally resonant way to unveil its 2024 livery. As Lead Creative Director, I developed the concept and guided the full creative direction of the campaign, merging cinematic world-building with Miami’s high-octane energy and iconic landscape. The final film features the livery tearing through hyper-real, digitally reconstructed streets of Miami — from neon-lit highways to the palm-lined coast — blending immersive 3D animation with elevated visual storytelling. I worked closely with a premier 3D studio to shape the look, tone, and pacing, ensuring every frame felt fast, futuristic, and unmistakably Miami. More than a car reveal, the piece became a stylized celebration of speed, culture, and place — setting the tone for the 2024 Miami GP season.